If your target audience consists of anyone who is even remotely computer literate, Facebook is where your business needs to be. The broad spectrum of Facebook users nowadays truly encompasses any and all audiences you’re intending to reach; most of all, it does it quickly and efficiently.
People are constantly checking, updating, and enhancing their Facebook pages, therefore it’s imperative that your business be a part of their daily social media experience via a fan page bristling with updates and exclusive offers!
Why You Need A Fan Page:
Every generation possible is reachable through Facebook. Kids (via their parents), tweens, teens, young adults, and adults alike are all accessible with a simple fan page.
With over 800 million users–50% of whom access their pages on a daily basis–you are advertising to the masses, every second of every day, for FREE!
Each time a person “likes” your page, it appears on their page and on every single one of their friends pages too. Chances are at least a few of their friends will notice their “like” and check your page out simply because their curious. This can quickly attract new clientele through a sort of word-of mouth process that required nothing of your business but to be present on Facebook in the first place.
Search engines love a Facebook business pages. Since Facebook business pages are public URLs, it is another way to reach the top of Google.
“Likes” on Facebook are becoming just as significant as backlinks to a website. Therefore, the more “likes” your page has, the higher chance of better rankings in the search engines for your keywords. Therefore, consider “like” a link and urge your customers/clients to click it.
Customer loyalty is becoming a huge selling point on Facebook these days. Many businesses offer specials that only apply to or can only be seen by their “fans”, thus creating brand loyalty through “insider” deals. When customers get to see or do things that others don’t, it makes them feel as though your business cares more about their loyalty (which was expressed through their “like”) and draws them back time and again. It also creates buzz around your brand, which inherently brings in new clientele.
Considering the cost-effectiveness and simplicity of having a Facebook business page, there’s no reason not to create one today. It’s free advertising for your business and anything this simple that draws in new customers is worth it, right?